US rapper Jay Z set to launch cannabis line, Monogram.
It appears that legendary rapper Jay-Z’s business dealings in marijuana business are growing and on Friday, October 23, the new cannabis line, Monogram, was made public.
The marijuana brand will be released in partnership with Caliva, a vertically-integrated cannabis company in California. Jay joined the company last year as their chief brand strategist.
“With its careful strain selection, meticulous cultivation practices and uncompromising quality, Monogram seeks to redefine what cannabis means to consumers today,” the company said in a statement.
“In an effort to provide a more tailored customer experience, the brand will also launch through a best in class e-commerce platform dedicated exclusively to its singular product line.”
Information regarding the strains of marijuana that Monogram will offer, as well as when it’ll be available and locations of it’s availability have not yet been revealed. However, a company website and a Twitter page have been launched to keep those interested in the company abreast of updates and forthcoming details.