Sources told TMZ that Kanye’s album event at Mercedes-Benz Stadium in Atlanta broke the Apple Music Global Livestream record with 3.3 million viewers who tuned in on their screens.
This is way more than the previous record set by Gucci Mane and Jeezy in their highly-anticipated Verzuz battle earlier last year at a reported 1.8 million viewers.
The DONDA streaming was a one-time deal, meaning it aired live for people to stream, but hasn’t gone back up on Apple for people to watch again. This means that the 3.3 million views happened exactly during the album listening and may have been more if the video remained on Apple Music for people to watch.
According to TMZ sources, once Kanye releases Donda, which is projected to drop August 6, the Atlanta performance will be posted to Apple for fans to watch again.